About

Hello and Welcome!

I’m Sonia DI

Italian Knit Designer, Owner and Creator of the Brand UFFstore.

Since 2015, I have dedicated UFFSTORE to creating timeless, minimal, and carefully crafted props for newborn photography. My collections are intentionally curated with a few select pieces, each designed to offer perfect fit, elegant simplicity, and refined style – a reference point for photographers seeking a clean and essential aesthetic.

With over a decade of experience, my designs are entirely developed and handcrafted by me in Italy, using premium Italian yarns to ensure both comfort and lasting quality. UFFSTORE products are trusted and used by top photographers worldwide, reflecting an extensive international clientele spanning Europe, the USA, and beyond.

Over the years, I have participated in key industry events such as The Baby Summit in Atlanta (2016), The Dream Event in Belgium, and multiple Dewdrops workshops in Italy, collaborating and working alongside renowned professionals.

Today, UFFSTORE is a trusted name for professional newborn photographers globally, combining handcrafted quality, minimalist design, and extensive expertise in newborn styling.

---